tokafi TV - the conceptThis might be a good moment to talk about the concept behind tokafi tv for a moment. It always seemed obvious to me that if tokafi was going to become a success, that it could not be restricted to the limits of the internet. Simply put, the world is not yet ready for internet-only companies. And don't go citing the one-off exception, however big it may be (ebay). Even Amazon is basically merely a mailorder company, which operates with an online catalogue - nothing revolutionary about that. So it should be crucial that different types of media blend together to form a new kind of enterprise. Also, every medium carries its own message and tone. While the tokafi homepage comes across as serious and informative, the print mag is slightly more quirky and youth-oriented. In my eyes, the TV broadcast could well take us into more "artsy" territory - and essentially be a piece of art itself.
The main concept is thus: We envision tokafi TV as a program which presents experimental music (and a bit of Classical as well) in an experimental way. Its content are Video Clips, Concert Excerpts and self-filmed images to which music is added, as well as artist portraits and potentially short movies with a connection to experimental music. Approximately 25 minutes long, we aim at producing it on a monthly basis. Ideally, there will be no moderation, so the program can essentially be broadcast and understood in every country of the world. It will be shareware for non-commercial tv programs, which means that we will try to get it into "open channels" - regional, local programs, mostly run by amateurs. In Germany alone, there is a tremendously long list of these, which have an incredible reach. Working with these should be a more than pleasant affair - juts like them we believe in the power of expression and find it essential that regular citizens are able to use the media as a tool of voicing their opinion. I sense a strong common bond between us and them and feel as though it could be possible to regain some of the power the people have lost thanks to huge media empires. Niche music does not have a forum in daytime television, while the sum of its fans is enormous adding it up on a global scale. We've got to try to bundle their energy.
Work will start very soon - we have already agreed on filming in the last week of the month, into early June. We will try to have an episode ready for July. A meeting with local tv station administrators Bennohaus is scheduled for Wednesday of this week. tokafi tv is quickly becoming reality.